James is a highly accomplished commercial strategist and value creation executive with over 20 years of client and full-service agency and consulting experience. He has been directly responsible for managing brands or servicing clients across a variety of healthcare verticals, including pharmaceuticals, specialty pharmaceuticals and hospital and institutional products. Areas of expertise include strategy development, brand and channel marketing, market access, patient support services and market research methodology. He has a proven record of success developing profitable HCP, payer and patient strategies and solutions.